The objective of this support is to increase the capacity of audiovisual producers to develop and produce strong projects with potential to circulate throughout Europe and beyond. The action aims to strengthen the independence of producers and enhance collaboration between operators from different countries. Supported projects can include partners from non-European countries, such as Korea, to foster international cooperation and market access.
Scope: The objective of the support to TV and online content is to increase the capacity of audiovisual producers to develop and produce strong projects with significant potential to circulate throughout Europe and beyond, and to facilitate European and international co-productions within the television and online sector. The action aims to strengthen the independence of producers in relation to broadcasters and digital platforms, to enhance collaboration between operators, including independent producers, broadcasters, digital platforms and sales agents, from different countries participating in the MEDIA strand, including from low capacity countries, in order to produce high quality programming aimed at wide international distribution and promoted to a wide audience including commercial exploitation in the multi-platform environment. Particular attention will be given to projects presenting innovative aspects in the content and in the financing that show a clear link with the envisaged distribution strategies. Supported projects can also have associated partners from countries not participating in the MEDIA Strand, though these cannot be beneficiaries. These partners can come from non-European countries to foster wider international cooperation and market access: a case in point is Korea pursuant to the audiovisual entitlement appended to the Protocol on Cultural Cooperation between the EU and Korea. Expected results Increased production of high quality European works for linear and non-linear broadcasting including on digital platforms, as well as an increase in the number of co-productions. Enhanced cooperation between operators from different countries participating in the MEDIA Strand, including between broadcasters. Increased audience for European works through linear and non-linear broadcasting including on digital platforms. Increased international cooperation, including collaborations between European and Korean professionals, in line with the audiovisual entitlement appended to the Protocol on Cultural Cooperation between the EU and Korea. Description of the activities to be funded The TV and online content action supports works (drama films, animation and documentary) intended for linear and non-linear broadcasting, presenting: strong cooperation between operators from different countries participating in the MEDIA Strand, including between broadcasters; high creative/artistic value and wide cross-border exploitation potential able to reach audiences at European and international level; innovative aspects in terms of the content and the financing that show a clear link with the envisaged distribution strategies. Applicants should present adequate strategies to ensure a more sustainable and more environmentally-respectful industry (in particular through the use of greening consultants allowing to reduce the environmental impact of productions and shootings) and to ensure gender balance, inclusion, diversity and representativeness.
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